I’m the BEST

One of the most heated rivalries in advertising is between Coca-Cola and Pepsi. These two giants in the soft drink industry have been back and forth with competitive ad shots since the Pepsi Challenge launched in 1975. This long-running campaign features regular people taking part in taste tests on film and indicating a preference for Pepsi over Coke. Both brands have invested heavily over time to project images distinct from each other. Pepsi has often pushed itself as the more hip, trendy brand, while Coke has often emphasized its history and played on customer nostalgia. Pepsi and Coke are two of the biggest competitive advertisers. It isfun for consumers to see the two battle since they started so long ago. Coke started in 1886 and Pepsi started in 1898. Both companies are obviously doing well but how far to just too far when tearing down your competition. Here is a banned ad from Pepsi that I personally think just brought Pepsi down:

Poor Sport Pepsi

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